Marketing coaching & training led by Shelby Van Zwol and her specialist paid, organic, email and influencer team for beauty, fashion and lifestyle BRANDS.
JOIN NOW It takes one minute!INSTANTLY access everything needed to scale:
- 20+ Industry Specialists as your Ecommerce marketing coaches
- Over 100+ pre-recorded masterclasses covering paid ads, organic social, email marketing + more.
- Personalised 1 on 1 support by specialised Fashion, Beauty & Lifestyle coaches
- Ecommerce Boss Community Hub
CHAIN'S ECOMMERCE ACADEMY EMPOWERS YOU TO DEVELOP YOUR SKILLS, OR YOUR INTERNAL IN-HOUSE CAPABILITIES TO INCREASE YOUR ROI AND REDUCE RELIANCE ON AGENCIES.
- Capped at 100 members
- 1:1 customised support
- Learn paid ads, organic social,
email, influencer + more - 3 month commitment
- Fashion, beauty & lifestyle experts
vs.
OTHER PROGRAMS:
- 1,000+ members
- No 1:1 support
- Paid ads only
- 12 month commitment
- Every industry
What we cover
PAID
ADVERTISING
How to run your own Meta, Pinterest, TikTok & Google Ads at specialist level.
SOCIAL
MEDIA
Strategies for organic success on Instagram, Pinterest & TikTok.
EMAIL, SMS &
AUTOMATION
From email campaign strategy to flow execution.
INFLUENCER &
UGC
How to nail Influencer marketing and user generated content in 2024.
ECOMMERCE STRATEGY &
OPTIMISATION
From defining your KSPs, website and content audits, marketing calendars, conversion marketing equation, copywriting for ads and more.
ART DIRECTION &
DESIGN
How to nail your design direction from photoshoots to design assets.
why ?
PROUDLY FEMALE LED BY INDUSTRY LEADER SHELBY VAN ZWOL, WHO HAS WORKED WITH OVER 500 OF THE COUNTRIES BEST BEAUTY, FASHION & LIFESTYLE BRANDS.
ECOMMERCE BOSS OFFERS SCALABLE GROWTH FOR SMALL TO MEDIUM SIZED BUSINESSES.
WE’RE PROUD
TO HAVE WORKED
ALONGSIDE
500+
leading Australian eCommerce brands
at Chain Social
SPENT OVER
$350+ Million
on paid ads
AND
GENERATED
OVER
$1 Billion
in eCommerce revenue.
Everything
in one place
Instantly access all of the pre-recorded training modules, weekly group coaching and the one-on-one support calls in one place. As a member you'll also gain access to our Community Hub; a place to network and direct message other Ecommerce Boss members! .
NOW BEFORE YOU JOIN, here’s the catch!
The founding pillar of Chain's Ecommerce Academy is to deliver an intimate quality over quantity approach. You will not become just another number here.
We’re serving up custom strategy personalised to our members businesses - not just rinsing and repeating the same old strategy to everyone (yes, this is a plague we’re seeing!)..
PSA. Once we're full, you'll need to join our waitlist.
Still not sure?
Frequently
Asked
Questions
01/
WHAT IS THE MINIMUM COMMITMENT?
Our Chain Academy requires a minimum 3 month commitment.
02/
WHAT MAKES CHAIN'S ECOMMERCE ACADEMY DIFFERENT FROM OTHER GROWTH/MENTORSHIP PROGRAMS?
Female-led, the Chain Ecommerce Academy allows you instant access to Shelby Van Zwol as your marketing e-commerce coach – including a personalised 1:1 onboarding to define a clear and strategic roadmap for your business’s success.
Where most other growth programs focus solely on paid media buying, the Chain Ecommerce Academy will continue with Chain’s flair. We’re serving up a more holistic ecommerce marketing approach – staying true to our love for performance AND aesthetics whilst staying niched across Fashion, Beauty and Lifestyle brands; because no one sells these categories like Chain.
Now before you join, here’s the catch — the founding pillar is to deliver an intimate quality over quantity approach. You will not become just another number, unlike other programs online.
We want to be able to deliver our members custom strategy for their business, not just serve them the same old ads strategy as their competitors (yes, this is a plague we’re seeing!)
The Chain Ecommerce Academy will deliver you the best chance of ecommerce success. How? by ensuring sustainability long term. Ask yourself- what if Meta went down tomorrow? We don’t put all of our eggs in one basket around here.
03/
WHAT TRAINING MODULES ARE INCLUDED/COVERED?
Once enrolled you’ll be given access to over 100+ modules and recorded webinars.
We’re serving up the best marketing masterclasses and trainings, to train you to expert level.
From paid media buying across Meta, TikTok and Pinterest to organic social growth strategies and best-practice, identifying key selling points, website optimisations, email campaigns, lead generation, influencer marketing, UGC, automation and more.
It’s safe to say you’re in for a real treat with more than one year of master planning having gone into this ecommerce program. We can confidently say, this is one of the best programs in market.
04/
CAN I DO THE COURSE TWICE?
The Chain Ecommerce Academy is an ongoing program – you are required to commit for a 3 month period but are more than welcome to stay in program to continue to reap the benefits of the ongoing support, weekly live training webinars, the community, new modules and much more.
05/
HOW MUCH TIME DO I HAVE TO COMMIT TO THE PROGRAM?
This is dependent on your goals! Our pre-recorded training modules are available to be consumed at your own pace. Our weekly specialist webinar is 1 hour, and the fortnightly webinar with Shelby is also 1 hour. These will be recorded and available in your portal too. It’s up to you if you use all of your 1:1 30 minute calls too.
06/
WHO IS THE CHAIN ECOMMERCE ACADEMY FOR?
Ecommerce business owners who are seeking support (and confidence) to scale their ecommerce business revenue without the expense of agency or contractor fees.
Ecommerce business owners who desire real-time 1-on-1 support from some of Australia's leading digital, social, influencer and email marketers.
Ecommerce business owners who desire to upskill themselves, or their internal team across paid ads, email, social media, influencer and ecommerce strategy - a sustainable business practice.
Ecommerce business owners who don't wish to engage in DIY training courses, which have no ongoing support or implementation training - wanting assurance that the training is being implemented correctly.
Ecommerce Business owners who do not wish to be "just another number" in larger group training programs - instead access 1:1 support that is personalised to their business.
TRUSTED SUPPORT
Our partnerships
Our preferred partner status with all major trusted advertising partners means that you, as an Ecommerce Boss member will be able to take full advantage of the platforms VIP support, and be at the forefront of new features to help accelerate your Ecommerce growth.
TESTIMONIALS
What they say
Georgia
Geminda
Founder - Gem
“Shelby is a laser focused digital marketer– with an innate ability to move quick and make decisions that rapidly move the dial.
She treats every business like her own, and has been a fantastic mentor to me over the years.”
Emma
Stalworthy
Founder - Your Reformer
“Shelby is a unique and creative entrepreneur with an energy like no other. She understands the digital marketing space like no one we have ever worked with in our 15 years in business. She has supported our business with not only digital marketing and advertising, but also in e-comm strategy. What’s most impressive is how she continues to stay on the pulse in a space that changes second by second.”
Elly
Seymour
Founder - Saint Louve Skincare
“Shelby has been an integral part of my skincare businesses success since launching 18 months ago. Since our first strategy call she has treated my brand as her own. She simply does not stop, ever, and her mind? On another level. I am so grateful.”
